Director Sports Alliance
Henk-Frits, a Dutchman from Rotterdam, is in his element when working on problems where technology, marketing and business processes overlap. He is invariably looking for new technologies or new uses for existing technology to improve data-driven marketing. Although he did not train as an engineer, he has always worked on the cutting edge of business and technology. He led the original team that invented the ‘Orange Box’ engine that powers Sports Alliance’s marketing platform.
Henk-Frits manages Sports Alliance Benelux together with Wouter van Dijk. He holds an MSc in BA from the Erasmus University in Rotterdam. Before Sports Alliance, he was primarily busy introducing digital television. When not tackling technology, you can find him on his sailing yacht.